Beyond Fitness


The Client

Beyond Fitness is a multi-disciplinary fitness studio with multiple outlets across Maharashtra. They aim to spread fitness on a holistic level throughout the nation.

1. The Brief

The brief was simple & concise. Give the brand an identity that would make it stand out immediately.

2. The Big Idea

After a research of the multiple players in the cluttered fitness market, we uncovered the drawbacks of the industry & devised a brand identity that not only portrayed the brand in a modern, futuristic light, but also conveyed the core philosophy of the brand in a simple yet precise logo unit.

3. The Result

The new brand identity was an instant hit with the masses and immediately helped establish the brand as the go-to fitness destination. Brand recall & awareness grew significantly and put the brand in the league of international players like Gold’s Gym.